Programs used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects

Pure Leaf & Petal Apothecary was an extensive branding project. The business is all about natural remedies, holistic health, and above all, offering their clients a choice in their healthcare and what products they are using. Pure Leaf & Petal provides personalized care, offering clientele the opportunity to work with experts in creating one-of-a-kind mixes of tea, tinctures, balms, and even soaps, to help them on their journey towards health.

The brand was created to feel earthy, calm, and grounded. Above all, though, the shop and brand were meant to exude a sense of “growth,” which is where the logo idea came from; the leaves are bushy and have movement, showing growth.