In order to meet these requirements, I have conducted thorough research and discovered that pastel colors such as blush tones, creams, and whites are highly favored by British consumers for its ability to evoke dreamy and romantic ambiance.

In contrast, red is considered an auspicious color in Chinese culture, symbolizing success, love, and honor. As a result, I chose combination of red and gold for Chinese market to reflect these positive connotations.

In addition to color selection,I integrated traditional Chinese design elements such as Chinese knots and Peony flowers to convey themes of unity, blessings, and wealth. The incorporation of these elements in the form of Chinese paper cutting patterns added a classic and traditional touch to the overall aesthetic. For the British consumer market, I adopted simple yet modern concept, featuring imagery of floral arch adorned with pastel blooms and depiction of classical bride and groom.