Kuso
Kuso is an underwear brand based in Milan, Italy. By prioritizing both the aesthetics and the convenience of their products, Kuso has established a solid reputation among consumers who value style and high-quality materials. The brand seamlessly combines absolute comfort and beauty, enabling every woman radiate confidence and embody sophistication.
Solution
I designed a visual identity based on a custom logotype that encapsulates the comfort and elegance of the products Kuso fabricates. The logo was drawn from scratch, with rounded letters, smooth curves and serif terminations, all of which convey the brand's mood. Every detail was carefully considered — the corporate color palette, the timeless monospace typeface, the overall minimalist style and the absence of unnecessary elements align Kuso with its intended target group.
