Fairfield by Marriott
2024 | VCD 4: Branding
by Jada Bautista
Fairfield Inn & Suites by Marriott is designed to provide guests with all the comforts of home while they are on the road. Placing emphasis on the beauty of simplicity, Fairfield builds upon its strong heritage and traditions from the Marriott family retreat, the Fairfield Farm, creating an environment that focuses on the warmth and simplicity of delivering an inviting and seamless experience for its guests.
Inspired by the Virginia Blue Ridge Mountains where Marriott had its start, this rebrand encapsulates the careless and soothing essence of the Rappahannock River and the Trumpet Honeysuckle plant through typography and the watercolor embellishments.
