TASK:
Craft a brand identity for Genocure that communicates innovation, hope, and scientific rigor, reflecting the company's mission to pioneer treatments for genetically defined diseases. Utilize a palette of vibrant colors, sleek modern typography, and a dynamic logo symbolizing genetic strands intertwining to signify progress and breakthroughs in medical science.
SOLUTION:
In creative direction for this project I wanted to infuse the brand with a fusion of technical precision and empathetic warmth, symbolizing the breakthroughs that bring hope to those facing untreatable genetic diseases. Employ a palette of soothing tones, alongside clean, modern typography and graphic elements that evokes progress and the promise of a brighter future in medical science. Blending elements of biotechnology with sleek, minimalist design to convey Genocure's commitment to cutting-edge research and its transformative impact on healthcare.
