Objective:
To design and deliver a marketing plan that aligns with Assembly Row's vision to "Live, Work, Play," fostering customer engagement through creative promotional tactics, strategic advertising, and placemaking initiatives.
Roles and Responsibilities:
- Strategic Planning: Outlined marketing strategies across three budget tiers—$50,000, $100,000, and unlimited—to ensure Assembly Row reaches its maximum potential in community engagement, brand visibility, and customer attraction.
- Market Analysis: Leveraged data provided by Assembly Row's executives to identify key trends, demographic targets, and areas where strategic marketing could yield the greatest return on investment.
- Pitch Deck Creation: Created a visually compelling pitch deck to effectively communicate the marketing strategies to Assembly Row executives and employees, emphasizing clarity and actionable steps.
- Presentation and Public Speaking: Delivered a polished and persuasive presentation to the Assembly Row executives, articulating the strategies and justifying their effectiveness through data-backed insights.
Skills Applied:
- Market Research: Conducted thorough market research to understand Assembly Row’s customer base and competitive landscape.
- Strategic Thinking: Devised targeted strategies that could accommodate various budget constraints while maximizing customer engagement.
- Creativity: Integrated unique ideas like the LED light wall, LEGO "LOVE" sculpture, and influencer marketing campaigns to draw crowds and improve customer experience.
- Team Collaboration: Coordinated with a diverse team to unify the strategic vision and create a cohesive, well-rounded presentation.
Achievements:
Our team secured second place for the best strategic ideas presented to Assembly Row executives by incorporating innovative technologies and artistic approaches that enhanced the visibility and impact of Assembly Row’s marketing initiatives. We provided a detailed roadmap to improve brand awareness and customer engagement through tailored marketing campaigns and strategic partnerships.
