In the culminating project of my Graphic Design I course, we were presented with sixteen diverse design briefs from fictitious companies. Among these, I undertook the challenge of developing a comprehensive branding solution for "Bloom and Petal," a florist seeking a logo and vehicle wrap that embodied modern style while reflecting the organic elegance of their floral arrangements. For the logo, my approach was to craft a design that exuded simplicity and charm, integrating abstract floral elements to evoke the spirit of blossoming. The vehicle wrap presented an exciting opportunity to translate the logo onto a mobile canvas. I carefully curled vines and flowers around the logo, following the contours of the van, and creating a dynamic sense of movement that visually accentuates the form. This design reinforces the brand identity and evokes the growth and creativity within floristry.
