This branding project was for a podcast centred around a couple’s journey through addiction and recovery. The idea was aimed to capture the essence of transformation, resilience, and the ripple effects of small changes. Inspired by the Butterfly Effect and Chaos Theory, the logo design symbolises how minor alterations can lead to significant outcomes, mirroring the one of the hosts experiences with addiction and subsequent transformation after achieving sobriety.

The chosen colours, orange and blue, represent the seasons changing, reflecting the dynamic shifts in emotions, both joy and sorrow, that are integral to the podcast’s narrative. The butterfly and flowers serve as powerful symbols of growth and transformation, embodying the couple’s journey towards healing and personal development.

The retro-style design not only complements the couple’s aesthetic preferences but also pays homage to reflecting on the past while embracing the future.

The logo design has been well received and seamlessly integrated across various social media platforms and podcast channels, including Instagram, Facebook, Youtube and Spotify, ensuring a cohesive and engaging visual presence that resonates with the podcast’s audience.

Client: From Chaos to Connection Podacst
Services: Branding, Logo Animation, Digital Design, Social Media Content