Facebook Conversion API and Google Tag Manager can be used together to track and send conversion events from your website to Facebook. In addition to browser-based events, the Conversion API allows you to send server-side events to Facebook.
Here's a general overview of how to set up Facebook Conversion API with Google Tag Manager:
1. Setup of Facebook Business Manager:
a) Make sure you have a Facebook Business Manager account and Facebook Pixel access for your website.
2. To generate a server-side access token, follow these steps:
a) Go to ‘Events Manager’ in your Facebook Business Manager and choose the pixel you want to use.
b) To generate a server-side access token, go to ‘Data Sources’ > ‘Pixels’ > ‘Set Up’ > ‘Set Up with an API’. To create the token, follow the Facebook instructions.
3. Install Facebook Pixel (Optional) in Google Tag Manager:
a) If you haven’t previously done so, you can add the Facebook Pixel as a custom HTML tag or use a pre-built Facebook Pixel tag template in Google Tag Manager.
4. Install the Facebook Conversion API in Google Tag Manager by following these steps:
a) Create a new Custom HTML Tag in your Google Tag Manager account.
b) In the Custom HTML Tag, paste the Facebook Conversion API tracking code. This code should contain your server-side access token as well as the event data you want to track. The tracking code can be found in Facebook’s guidelines or supplied by your marketing team.
5. Create a Trigger:
a) Set up a trigger to tell the Facebook Conversion API tag when to fire. You may, for example, trigger it on a specific page load, form submission, or any other desired event.
6. Finally, Test and Publish:
a) Test the configuration to check that the Facebook Conversion API events are fired and received by Facebook.
b) When you’re finished configuring and testing the integration, publish the modifications in Google Tag Manager to make it live.
In conclusion, Facebook Conversion API and Google Tag Manager can be used together to track and send conversion events from your website to Facebook, including server-side events. To setup Facebook CAPI, you need to have a Facebook Business Manager account, generate a server-side access token, optionally install the Facebook Pixel in Google Tag Manager, install the Facebook Conversion API in Google Tag Manager with the tracking code, create a trigger for the API tag, test the configuration, and publish the modifications in Google Tag Manager.
