Client: AKAR CO., a Singapore-based creative collective specializing in talent development (AKAR) and creative content production (AKAR Studios). AKAR, meaning "roots" in Malay, focuses on nurturing emerging artists through personalised talent management and captivating storytelling marketing.
Challenge: Design a website that reflects AKAR CO.'s unique brand identity, prioritizes visual storytelling, and empowers them to easily update content as their business grows.
Solution
The Nadra Agency (TNA) tackled this challenge by drawing inspiration from immersive web design. Interactive elements like hover effects and parallax scrolling were incorporated, particularly on the "About Us" page.
This approach allowed visitors to engage with AKAR CO.'s brand narrative in a dynamic way. Furthermore, a user-friendly Content Management System (CMS) was implemented, empowering AKAR CO. to effortlessly manage artist profiles, news, and events as their roster expands.
Results
The results were impressive. The new website attracted a wider audience, leading to a significant rise in website traffic. AKAR CO. now has a central platform to showcase their diverse creative works and talent roster. The user-friendly CMS empowers them to efficiently manage website content as their business flourishes.
Our Process
1. Discovery Call: We started with an in-depth discussion to understand AKAR CO.'s vision for their website and align it with their business goals.
2. Brand Research: We conducted a brand immersion session to capture their brand personality and ensure seamless branding across all channels. We created detailed user personas and user journey maps to ensure the website caters to the needs of both artists and potential collaborators.
3. Design & Development: We built a website with wireframes, compelling web copy, and an interactive high-fidelity prototype for client feedback using Figma and Framer.
4. Launch & SEO: After implementing basic SEO best practices to optimize search engine visibility, we successfully launched the website and transferred ownership to AKAR CO.
Ready to Elevate Your Brand Story?
Contact The Nadra Agency (TNA) today! We specialise in crafting high-converting landing pages that doubles the number of inquiries in your inbox. Just like AKAR CO., let us help you tell your unique story and connect with your target audience in a meaningful way.
Head over to thenadraagency.com and book a call with Nadra to discuss how we can help you achieve your online goals.
