SAMSUNG Galaxy S8 Launch Event
As a top global 3C brand, SAMSUNG has established an exclusive flagship Pop-Up in Taiwan, located in the prime area of Xinyi District, Taipei. With the Galaxy S8 as a new era flagship product, SAMSUNG hopes to invite consumers to experience product features in a different way. As the creative director of this event, the concept of breaking life's frameworks is used. KOLs from different professional fields are gathered to show their lifestyle looks, allowing consumers to understand how the product can bring more creativity and convenience to life from their lifestyle perspective. This is also the first time SAMSUNG has used an experiential exhibition as a product launch method, bringing high attention and exposure to the establishment of the flagship Pop-Up Store in Taiwan.
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