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Request:
Develop a comprehensive digital strategy to establish the client's online presence from scratch.
What Was Done:
- Defined mission, vision, and positioning.
Develop a comprehensive digital strategy to establish the client's online presence from scratch.
What Was Done:
- Defined mission, vision, and positioning.
- Created a content plan and future content development strategy.
- Developed audience portraits and identified triggers.
- Established tone of voice for brand communication.
Result:
- Successfully built a cohesive online presence for the client.
- Clarified brand identity and messaging.
- Identified key audience segments and engagement triggers.
- Provided a roadmap for ongoing content development and brand growth.
