This multifaceted project showcases my proficiency across various disciplines including art direction, logo design, branding, UI/UX, and image retouching. The project began with three logo lockups in which I integrated "10 Years" into the brand's existing logotype and emblem — retaining the brand's essence while eloquently communicating the milestone.
I received positive feedback from stakeholders for the way the series of digital display ads I designed for a new year’s promotion despite constraints such as a tight timeline and no budget for new product photography. Addressing challenges stemming from previous branding initiatives I transformed existing assets into a cohesive compelling collection, harmonized brand colors and introduced new elements to elevate the visual identity.
In one of my favorite ads, I used the generative AI capabilities of Adobe Photoshop to transform a very bland studio shot into a compelling image of the product isolated on a lush moss covered natural stone. The scene I created helps to position the product in the viewer's mind as as easy way to incorporate healthy and natural nutrients into their diet. I used a variety of other Photoshop techniques to edit disparate images of other products from discordant photo shoots into a cohesive unified set.
Using a combination of generative AI tools, existing imagery, Blender, and Photoshop I created this collection of lifestyle images for the launch of a series of new products to celebrate the 10 year anniversary.
