Following the success of its campaign launch in the US, Amazon Prime aimed to replicate the same triumph by adapting the "It’s on Amazon Prime" campaign for the UAE market.
The campaign aims to promote Amazon Prime’s diverse offerings through cleverly designed billboards featuring everyday items and catchy, pun-laden taglines.
Adapting a successful campaign from the US to the Arabic market posed a significant challenge, particularly in maintaining the wit and cleverness of the pun-laden taglines. The task required a sophisticated understanding of cultural nuances and linguistic subtleties to ensure the humor and messaging resonated effectively with the target audience.
Additionally, in a market where Amazon Prime was not as widely recognized as in the US, our approach shifted towards more direct communication of Prime's benefits. Rather than relying solely on wordplay, we crafted taglines that succinctly highlighted the advantages of Prime membership, aiming to swiftly communicate its value proposition to the UAE audience. This strategic shift allowed us to bridge the gap between cultural differences while effectively promoting the benefits of Amazon Prime in the UAE market.
This out-of-home push extends beyond traditional billboards, incorporating a multi-channel approach. The campaign is strategically supported by paid social media initiatives and digital display advertising. By leveraging various platforms, Amazon Prime aims to maximize the campaign’s reach and impact.
KEY VISUALS
OUT OF HOME SAMPLES
Lampposts
Mupis
Metro Overheads
Hoarding
ANIMATED
(INCLUDING DIGITAL OOH & PAID DIGITAL VIDEOS)
Bilingual - Digital Bridge Banners
English
Arabic
MOCKUPS
THANK YOU!
