Luxury Brand Package Design
SHU JING FANG
"Shui Jing Fang" is one of the few Chinese liquor brands owned by the DIAGEO Group. As one of the oldest distilleries in China, "Shui Jing Fang" has a long and rich history. To perfectly showcase this history, PAPER CUT DESIGN challenged conventional Western liquor design by using a China dossier as the design concept and incorporating Chinese clouds into the design. This successfully conveyed the unique Eastern style of "Shui Jing Fang", which also won the First Place "Mobius Award" Statuette for packaging.
ROYAL SALUTE PACKAGING DESIGN
With over a century of history, every bottle of Royal Salute is made by the Wade Ceramics factory, symbolizing elegance and status. Thus, in the gift box design, as creative director, I continue the royal and noble spirit of Royal Salute, deviating from common materials, and using silk embroidery to showcase Royal Salute's regal style. PaperCut's design has significantly boosted Royal Salute's sales, leading to a two-year collaboration between the two. Furthermore, we have successfully introduced a market topic for Royal Salute with this leather-carved gift box design.
JOHNNIE WALKER VIP PRODUCTS
As a leading global luxury brand, DIAGEO has top-tier users worldwide. Therefore, DIAGEO hopes to provide these VIP consumers with customized gifts as a symbol of their extraordinary status and as a representation of the brand's highest respect for VIP consumers. As the creative director for this project, I was inspired by specimen collection boxes, and made the rare product lines of Johnnie Walker into miniatures of pure gold for high-end consumers to collect and display, demonstrating their extraordinary taste.
JOHNNIE WALKER CNY PACKAGE
As the creative director for this project, a special edition commemorative packaging was designed specifically for the Chinese market during the New Year period by Johnnie Walker, the world's top-selling whiskey brand. Inspired by Mahjong, the most representative traditional culture during Chinese New Year, it is hoped that during the gathering of family and friends during the New Year, a new drinking situation formed by whiskey and Mahjong set boxes can create more beautiful New Year memories.
法律申明保文
本網站所有內作品階為任職公司間作為創意總監所指導之專案，所有案例皆為品牌已向公開大眾以及媒體主動揭露之資訊。本人謹將作品以個人創作觀點分享作品，並無意圖為自己或第三人不法之利益。本作品內所有照片皆嚴禁拷貝、轉載任何可能透過網站案例進行不法之用，若有屬實將提起法律訴訟。
法條依據來源〈 營業秘密法第2條 〉
本法所稱營業秘密，係指方法、技術、製程、配方、程式、設計或其他可用於生產、銷售或經營之資訊，而符合左列要件:一、非一般涉及該類資訊之人所知者。二、因其 秘密性而具有實際或潛在之經濟價值者。三、所有人已採取合理之保密措施者。
