FLOH CREATIVE PACKAGE DESIGN
SPECIALTY FOOD PACKAGE - LABEL DESIGN
BUTTERFIELDS CANDIES 100TH YEAR CENTENNIAL CELEBRATION PACKAGE
Butterfields Candies, an artisan candy maker in North Carolina became one of the distinguished specialty food brands to celebrate their 100th year in business in 2024. To commemorate this momentous and rare business achievement, a marketing strategy was developed by Floh Creative that would enable the brand to highlight this achievement to customers in meaningful ways, and create an opportunity for additional specialty packaging and monetization.
A brand logo was designed for Butterfields Candies 100th Centennial. This logo denotes special offerings of Butterfields Candies products, available in limited supply through out the Centennial Celebration Year. To kick off this once-in-a-lifetime marketing opportunity for the brand, a special set of mini-mason jar packaging was designed for the brand's most popular flavors. These mini-mason jars offer candy fans a more sustainable package that is refillable with the commemorative Butterfields Candies branding.
CLIENT: BUTTERFIELDS CANDIES
CENTENNIAL PACKAGING - CANDY MADE IN THE USA FOR 100 YEARS
Photography, Package Design, Corporate Identity, Logo Design, Brand System Design
CORPORATE IDENTITY, BRAND STRATEGY, DIGITAL CONTENT, PRODUCT PACKAGE DESIGN
BRAND STYLEGUIDES, PHOTOGRAPHY, VIDEOGRAPHY, SOCIAL MEDIA, MARKETING
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