In a city as caffeinated as New York, imagining a new twist on the coffee scene was both a challenge and a thrill. As the Brand Designer for the concept coffee shop, DOSE, my role was to visually translate the idea of coffee as the ultimate morning pick-me-up into a brand that could resonate in any bustling metropolis.
Brand and Product Design: The entire visual identity of DOSE, from the distinctive logo to the innovative design of our product lineup and service vehicles, was crafted to inject a burst of energy and joy into the daily routine. Each design element was thoughtfully developed to be visually engaging and conversation-starting.
Social Media and Packaging Design: The cohesive aesthetics extended to our social media presence and packaging designs. Each platform and package was envisioned as a touchpoint that could delight and engage, turning every interaction into a memorable experience.
Interiors and Experiences: The conceptual design of our interiors was all about creating spaces that would offer more than just a coffee break. They were designed to be pockets of inspiration where every visit offered something new to discover.
Using tools like Photoshop, Illustrator, and Photoshop AI, this conceptual project was an opportunity to explore how design can influence perception and create a community around a simple daily ritual like drinking coffee. It was a fascinating exercise in seeing how far creativity could push the envelope in redefining a familiar experience.
