![innovation seduction Magazine Cover ILLUSTRATION Icarus seductive design](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3318dd197724421.663502c1bfcc4.jpg)
INNOVATION Magazine is the quarterly magazine of the Industrial Designers Society of America. The theme of this issue is Seduction. "The psychology behind seductive design: What makes a product irresistible?"
How many times does one get, in the briefing for the cover illustration of the magazine, that in the corner of the cover there is a hole punched through all of the pages? The punched hole is also the dot on the letter “i” of INNOVATION.
When I created this cover, of course I concentrated on that.
I turned the punch hole into the sun, or maybe a black hole. When one thinks of the sun and innovation, one of the first images that comes to mind is Icarus. Icarus's father invented wings. Despite his father’s warning, seduced with that invention Icarus forgot himself and flew too close to the sun to his demise.
How many times does one get, in the briefing for the cover illustration of the magazine, that in the corner of the cover there is a hole punched through all of the pages? The punched hole is also the dot on the letter “i” of INNOVATION.
When I created this cover, of course I concentrated on that.
I turned the punch hole into the sun, or maybe a black hole. When one thinks of the sun and innovation, one of the first images that comes to mind is Icarus. Icarus's father invented wings. Despite his father’s warning, seduced with that invention Icarus forgot himself and flew too close to the sun to his demise.
![innovation seduction Magazine Cover ILLUSTRATION Icarus seductive design](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ec7347197724421.6634ff598c11e.jpg)
![innovation seduction Magazine Cover ILLUSTRATION Icarus seductive design](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d3ceab197724421.6634ff598cb63.jpg)