Established in 2011, Rites of Passage Tattoo Festival has become a cornerstone for tattoo enthusiasts and artists, celebrating the art of self-expression through tattooing. From its inception, ROP has showcased the pioneering work of both local and international tattoo artists, pushing the boundaries of the craft and sharing innovative techniques. The festival has evolved into a vibrant platform for global collaboration, offering the public a unique insight into the art and culture of tattooing. The name "Rites of Passage" reflects the profound personal journeys and transformations experienced by attendees, embodying the positive, communal spirit of the global tattoo community.
As a graphic designer for the Rites of Passage Tattoo Festival, I designed a range of digital and print materials that reflect the festival’s unique spirit and appeal to both tattoo enthusiasts and the broader public. The key goals were to enhance the festival’s online presence, increase engagement across various digital platforms, and create a unified visual identity that resonates with the vibrant and dynamic nature of the tattoo community.
