About the project
The main task I received from the client was to create an aesthetic and attractive packaging for his new product, which he wanted to sell in his online store. Its previous packaging was as ordinary as possible and did not attract attention among others, since it did not have expressive colors and originality.
Product packaging plays a more important role in decision making than you might think. The consumer's impression of the product he internally decides make a purchase or not. It contains many things: from the fact that the product can make for customers, to the values of the company. Some argue that packaging as important as the product itself, as it is an important tool Marketing and Communications for Business.
To describe the product on the package I used banal but maximally readable fonts so that the buyer could easily read the description of the product and quickly make a decision. Such fonts help to focus on the essence of the information and inspire confidence in the product.
When I designed the packaging, I took into account that I am not creating a work of art, but a reproducible product of mass production. Packaging should be technological in production, ergonomic and clear by design.
The consumer should understand from the first second what kind of product is hidden under the package and why the design of the box looks like this. Otherwise, the buyer may feel an inadequacy or contradiction of common sense and simply not buy the goods.
Cherish design!
