Project: Tron Lightcycle Rollercoaster (Disney's Magic Kingdom)
Role: Media Producer
Goals:
Deliver a thrilling multimedia rollercoaster experience that immerses riders in the high-tech world of Tron.
Successfully adapt the visual aesthetic and energy of the Tron IP to a new location.
Create a visually seamless and exhilarating rider experience through precise media synchronization.
My Contributions:
Collaborated with creative directors to adapt existing media concepts from Disney Shanghai's Tron Lightcycle for the Magic Kingdom installation.
Produced live-action shoots to generate original content that authentically captured the unique look and feel of the Tron IP.
Meticulously adapted diverse media assets for various screen types (projectors, multi-layered screens, etc.) ensuring perfect synchronization throughout the attraction.
Challenges
Replicating the dynamic visual style of Tron while introducing fresh content.
Achieving flawless timing and coordination of media elements across a complex, high-speed attraction.
Results
A heart-pounding multimedia experience that propels riders into the digital world of Tron.
