vivo - vivo T3 / T3X 5G launch campaign
CLIENT - vivo India
AGENCY - VML DELHI
DIGITAL
The Vivo T3 and T3X campaign embodies the 'Gen Turbo' ethos, celebrating a generation that embraces ambition, drive, and the relentless pursuit of excellence. With the tagline "Get Set Turbo," the campaign positions the Vivo T3 and T3X as the ultimate tools for individuals who give 110% to everything they do.
The Gen Turbo theme infuses every aspect, from dynamic social media content to immersive experiences, reflecting the spirit of a generation that refuses to settle for anything less than extraordinary.
For the execution of the campaign, we roped in Bollywood actors Vedang Raina and Mihir Ahuja, along with director Rohit Shetty to create an action-packed film that highlighted the phone's feature in an engaging, fast-paced way.
The vivo T3X 5G film set up in a vibe that was best relatable for our Gen-Z or ( Gen-T/Turbo) target audience. It visually portrayed the device's speed, multi-tasking power, and functionality in a fun, party like setting.
vivo T3 5G Launch film
vivo T3X 5G - Launch Film
vivo T3 - Concept Reel
