I started off with a simple format for their graphical design that pulled from previous graphic uses.  I figured an overhaul of the Facebook page to launch a new graphical identity. It seemed lacking to me and I looked to develop an overall brand that can be applied to mulitiple formats.  

I then took that idea of a brand and used the maroon and navy blue colors to build a compact set of letters that can easily go on a number of objects and items, both graphically and print. 

You can also get this printed on Sweatshirts, T-Shirts, and many other products and items.