Houston American Energy Corp. strategy campaign
Objective/Purpose: Despite being most lucrative business, oil companies carry big risk on their head now of Geopolitical, Supply and demand and Environmental effect. In order to avoid future disaster, it is wise to shift gradually towards green energy productions, the strategy here is moving towards Wind energy.
This strategy campaign is designed by focusing on benefits of Business, Shareholders and investors (existing or future).
Logo Design
Modern look with custom designed letters.
Slanted angle to showcase wind direction against windmill.
Letters with perfectly matching angles and size.
Keeping the original brand logo color, in order to present their brand identity.
Black & White version for easy use on social media and advertising.
Letters with perfectly matching angles and size.
Keeping the original brand logo color, in order to present their brand identity.
Black & White version for easy use on social media and advertising.
Stationary Design
Crafted with a professional and minimalist design ethos, tailored specifically for executives, emphasizing key information.
The gradient stripes symbolize the fluid movement of the wind.
Print Advertising
Utility Vehicle Design
Social Media Advertising
Public Event Utility Booth
Thank you for visit.
Disclaimer: This branding concept is part of a fictional brand campaign created for a college assignment, intended to showcase the skills and understanding in design and branding.
