The aim for this project was to rebrand a basic/generic product. I looked to solve the problem of bland packaging and access to the product. This packaging would solve both problems by being the method of serving and having an open top so you won't have to stick your hand in a hot bag lined with butter. The small box is placed in the microwave and the box expands to reveal a harlequin patterns and the lid can then be removed for easy access and used as the serving method so no bowl is needed.
All microwave popcorn packaging I looked at was overwhelming with movie symbolism from the popcorn itself to old school signs and outdated designs. Inspired by harlequin patterns and traditional movie associated Poppin' Good solves the problem of boring designs and usage.
