Unlimited is a trading company that imports products and goods from global markets to sell them in the Lebanese market. The name reflects the company's essence as it promises its customers unlimited options and products. The logo is designed based on the first two letters of the name overlapping while maintaining the legibility of each letter. Allows the logo to be used in different applications and platforms without losing its impact and still memorable.

The simple letterforms set alongside the aesthetics of the Gwen typeface added a distinctive flavor to the visual identity. A serif font designed by Palmen Motev and published at Fontfabric foundry is available in seven weights. I used them in the logotype, headings, and packaging. As for texts, I used Proxima Nova, a San Serif font family designed by Mark Simonson, its black weight suits for subtitles and stationery. The designs rely on the color gradient of the vibrant and eye-catching color palette, in addition to 3D abstract shapes maintaining a level of visual elegance that is not compromised with the required simplicity and practicality.