Brief
The Design brief is to create an event brand identity to celebrate the launch of DEERUPT Sneakers by Adidas Originals in collaboration with Homegrown. Keeping in mind the timeless minimal aesthetic of Adidas added with the fresh youthful and trendy Homegrown style.
About Deerupt
The Deerupt Sneakers by Adidas Originals are defined by a standout minimalist design. These shoes show off a two-tone upper and a wave pattern that's inspired by the solstice. A flexible upper makes them easy to pack. The lightweight sneakers are built to deliver a snug, comfortable feel.
Deerupt = Disrupt + Erupt
The essence of the logo plays on slightly disrupting the type of the word “Deerupt”.
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