ABERLOUR Reading Whisky Mentoring
As the creative director for the ABERLOUR tasting event, the concept of 'reading whiskey' was used to divide Aberlour's history into different chapters. This deconstructed Aberlour's flavor character and worked with the Michelin Guide restaurant 50/50 Cuisine Française to create a unique Aberlour flavored dish.
In response to the idea of 'reading whiskey', a special 'Wine Label Observer' was created. With the introduction of the brand ambassador, consumers are guided to carefully read knowledge beyond the flavor of whiskey. Whether it’s batch numbers, alcohol concentration, or the brewer's signature, all reflect the spirit of Aberlour's small, exquisite brewing craftsmanship.
The event also leads consumers back to 1898. After a major fire at Aberlour, only a single bottle of A'bunadh remained from the ashes. To pay tribute to Aberlour's founder, James Fleming, it was brewed once again. Through immersive experience design, consumers are also led back to the glorious moment of rebirth from the fire.
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法條依據來源〈 營業秘密法第2條 〉
本法所稱營業秘密，係指方法、技術、製程、配方、程式、設計或其他可用於生產、銷售或經營之資訊，而符合左列要件:一、非一般涉及該類資訊之人所知者。二、因其 秘密性而具有實際或潛在之經濟價值者。三、所有人已採取合理之保密措施者。
