The Brief
"Scooop" is the logo design for an ice cream company for day 27 of the The Daily Logo Challenge, a project by created by designer, Harris Roberts. Each day, for one hundred days, an automated email would be sent with a new prompt to inspire the creation of a new logo design, along with name suggestions to spark creativity.
"Scooop" is the logo design for an ice cream company for day 27 of the The Daily Logo Challenge, a project by created by designer, Harris Roberts. Each day, for one hundred days, an automated email would be sent with a new prompt to inspire the creation of a new logo design, along with name suggestions to spark creativity.
The Solution
I designed an extremely simple representation of an ice cream cone the emphasized the negative space to complete the design. Combined with the bright, neon based color palette, the final design was modern and playful.
Each week, a logo is selected as the spotlight logo for each prompt on their socials and my iteration of "scooop" was chosen for that week. You can view this here:
Daily Logo Challenge - Scooop
I designed an extremely simple representation of an ice cream cone the emphasized the negative space to complete the design. Combined with the bright, neon based color palette, the final design was modern and playful.
Each week, a logo is selected as the spotlight logo for each prompt on their socials and my iteration of "scooop" was chosen for that week. You can view this here:
Daily Logo Challenge - Scooop
