Aberlour Music Mentoring
Aberlour Whisky is famous for its double sherry cask technique. As the creative director of the event, the core concept of the tasting session was "music". Attempting to deconstruct lyrics and melody to elaborate on Aberlour's double cask maturing craft. Through stimulating visual and auditory senses, we aimed to engage the consumer's taste buds, launching a journey of sensory wine tasting. For the final performance, the creative team used sound and light effects to communicate the brewing craft. Sherry cask and bourbon cask tones were painted into the restaurant, accompanied by classic songs with rich and resonant vocals, and bright music. This led the consumers to immerse themselves in the power of music, and under the pairing of gourmet food, perfectly experience the unique flavor of Aberlour.