For a recent Strategic Design Management class at NIFT Mumbai we tackled a unique challenge:
crafting a print ad campaign for Tiffany & Co. if they launched a Diwali campaign in India.
This project went beyond brainstorming. It highlighted the importance of visual elements and brand identity when adapting a luxury brand for a new market like India.
To elevate my designs, I even experimented with generative AI tools. This experience solidified my belief in embracing AI as a powerful learning tool, not a crutch.
Excited to take more "baby steps" in integrating AI into my design practice!
