Oh My Goods. Branding & Packaging

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In today’s fast-paced world, wellness and self-care are at the top of our priorities. Oh My Goods was born with a clear mission: to transform self-care into an effortless, fun, and delightful experience. With its line of functional gummies, there's no room for excuses. Whether it’s enhancing your skin, strengthening your nails and hair, aiding digestion, or improving sleep, you’re just one gummy away from feeling better. It might feel like magic, but it's science 🧑‍🔬

We established a strong strategic foundation to precisely articulate the personality of the brand, allowing us to simultaneously develop its visual identity and initial packaging line. The goal was clear: to establish a cohesive yet highly adaptable visual universe that can evolve with the brand’s future expansions across various formats and product lines. The use of vivid colors stands at the forefront of our design philosophy because where there is color, there is joy, and nothing boosts your spirits like feeling good, inside and out.

We infused the brand’s approachable and direct communication style into the packaging designs, creating playful product names that rhyme and highlighting the potent active ingredients in each gummy.