BRAND DEVELOPMENT
AKURA Care Agency is a compassionate provider of personalized care and support services dedicated to enhancing the well-being of individuals and families in need. With a focus on integrity, excellence, and empathy, AKURA strives to create a nurturing and supportive environment where clients feel valued, heard, and empowered to live life to the fullest. Through its team of dedicated Personal Support Workers (PSWs) and commitment to high-quality care, AKURA is making a meaningful difference in the lives of those it serves.
Brand Values:
Compassion: AKURA is driven by a deep sense of compassion for its clients, prioritizing their comfort, dignity, and well-being above all else.
Integrity: AKURA operates with honesty, transparency, and integrity in all aspects of its business, building trust and credibility with clients and stakeholders.
Excellence: AKURA is committed to excellence in care, continuously striving to exceed expectations and deliver the highest standard of service to its clients.
Empowerment: AKURA empowers clients to live life on their own terms, providing personalized care and support that promotes independence, autonomy, and quality of life.
Community: AKURA values community engagement and collaboration, recognizing the importance of social connections and support networks in promoting health and well-being.
BRAND IDENTITY
The AKURA Care Agency brand identity features a distinctive logo design that symbolizes the nurturing support and deep-rooted connection between caregivers and clients. At the heart of the design is the depiction of two hands, delicately intertwined and forming the shape of a flourishing tree. One hand represents the caregiver, offering support, compassion, and stability, while the other hand symbolizes the client, receiving care and empowerment to flourish and thrive. The intertwining of the hands represents the symbiotic relationship between caregivers and clients, illustrating the mutual exchange of support, trust, and growth. The tree formed by the hands signifies strength, resilience, and rootedness, emphasizing the enduring bond and commitment of AKURA to provide compassionate care and support services that promote well-being and flourishing for all. The leaves atop the tree symbolize growth, vitality, and renewal, reflecting the transformative impact of AKURA's care on the lives of individuals and families. Overall, the brand identity encapsulates AKURA's values of compassion, integrity, and excellence, while visually communicating its dedication to empowering individuals to live life to the fullest.
ADVERTISING DESIGNS
