Forbario resonates as a distinctive brand name, especially for an online store specializing in women's fashion. Under the sub-brand "Forbario Venice," we launched an exclusive line of women's leather jackets, reflecting both style and sophistication.
Development and Design:
1. Platform: The entire e-shop was developed and customized on Bigcommerce, chosen for its robust features and scalability.
2. Web Design: I designed all subpages of the e-shop, focusing on a cohesive user interface that enhances the shopping experience while reflecting the brand’s upscale aesthetic.
3. Email Marketing: Implemented a comprehensive email marketing strategy, including the creation of visually appealing email campaigns to engage and retain customers.
4. Social Media Ads: Developed marketing strategies and designed creatives for social media advertising, aimed at driving brand awareness and sales.
5. SEO: Conducted basic technical SEO optimization to improve the site’s visibility and search engine rankings.
Conclusion:
This project exemplifies a full-spectrum approach to e-commerce development, from technical setup on a leading platform to strategic marketing initiatives designed to captivate and grow a fashion-conscious audience.
