Rebrand for PT & Online coach

Wanted logo to be clean and simple, which didn’t have any fitness icons in it, as they felt it was overdone. They also wanted feel personal to the logo, therefore we added in the handwriting for part of the name.

For the hoodie design, they wanted the logo on the hoodie but also a different back print. Something a bit different, that would stand out across all the other PT hoodies. We decided on the hoodie with the big floral print because it’s a design that standout by itself.