Thaiger Tea is a brand that was created and designed with the limit of only having one week to produce a product. I created this KCUP brand with the idea that people could have traditional Thai Tea at their finger-tips. In my research I found that Thailand and other Southeastern Asian countries use a tiger for many of their branding symbols and is often used as a symbol of power. This is why for the logo, I chose to illustrate a tiger in Adobe Illustrator and then create a play on word as the brand name. For the packaging I decided to use an image of the mountains of Thailand where the tea is grown to produce this product.