Hands of God
Christian-Themed Apparel
Hands of God is a Christian-based clothing company created to help promote the word of God through unique and fashionable designs. The current business model is a sole proprietorship with a future expansion goal of an LLC. The mission is to inspire, unite, and empower individuals to wear their faith proudly. According to the Pew Research Center, “63% of the U.S. population currently identifies as Christian with only 36% of Gen Z identifying as the same,” a substantial market exists for spiritually enriched apparel. However, the current market lacks a diverse range of unique designs that are priced fairly to cater to this demographic. This issue is important as the “Christian-based market does $4.5 billion in sales annually,” according to Fibre2Fashion. Hands of God used an e-commerce website, marketing, and the integration of Christian values to address this.