This campaign was designed to introduce the new mood lifting Wallflower fragrances from Bath and Body. The best way to begin the campaign is through the use of scented stickers provided in print ads. This way the consumers can experience the effects of the mood enhancing scents where they most need the boost. 

The back of the print will provide further influence by adding ambiance and setting unique to each particular scent.  

In addition to the alternative print ads, sponsored Pandora radio stations will be made. Each station will play songs that will help enhance the mood of your choosing. 

At the conclusion of the campaign, all the elements will come together to create environments for the consumer to lose themselves in. These gorilla tactics will take place in locations in which the consumer could use a boost (such as office buildings and train stations) and feature a particular scent from the Wallflower fragrance collection along with the corresponding Pandora radio station.