Client: bring-together | 2023
Service: Visual Identity, Concept & Art Direction
Mission:
The matching platform bring-together connects people for co-living. They help people to find a suitable community and realize their dream of living differently. The platform is constantly growing and is in close contact with its diverse community. The team needed a visual solution to visualize the wide-ranging projects and topics.
Problem:
The focus of the visual language should be on the community that brings the platform to life. The difficulty is to develop a visualisation that does justice to the versatile living concepts and can depict diversity inclusively and optimally. The previously used photographs with dolls from model making (Little People) are extraordinary, but too complex to create. However, the charm should be retained, while the primary objective is, that the clear recognition of the different contexts by users in order to quickly find the relevant topics they seek for.
Outcome:
The extensive areas of application, the required flexibility and fast creation led to a modular solution. The Little People were transferred to the digital world as pixel-style figures - and became the Pixel People. We used the icon set from the graphic design studio atipo as a basis. The set was adapted and expanded with new figures. A well thought-out color palette transfers the character of bring-together to the visual world and contributes to recognition.
Impact:
All elements and colors were transferred to Canvas for a simplified creation process by the team. The guidelines ensure a congruent and coherent overall impression. The various categories can be easily structured using recurring background colors - even with long lists in a tile structure. The modular solution remains flexible and gives employees plenty of freedom and design options.
