For a second year running, The Independent has compiled a list of the 50 most influential women from a variety of worlds spanning the arts, politics, business, sports, television, media, and activism. Visionary photographer Sane Seven has shot specially commissioned portraits of the 10 listees which were exhibited at Outernet in central London.
This extensive campaign, involved the Marketing team in designing a logo for the event plus various collateral for social media and digital displays.
The logo has been designed to be an impactful mark and makes The Independent brand recognisable. The calligraphic font is being used in all the assets adding a consistent approach throughout the campaign.
Moreover, the calligraphic font gave inspiration to design a elegant texture. This is used as background in all the assets, adding consistency and recognisability to the entire campaign.
We designed a social media campaign with the portrait of the 10 listees women photographed. These assets have been shared with the listees so they could use them in their social media accounts. There have been numerous Instagram stories and posts shared on the day of the event.
To promote the event throughout The Independent social channels and website, we designed dedicated posts and digital displays.
The core of the campaign has been the exhibition at the Outernet outside Tottenham Court Station. All the portraits have been showed alongside a short bios https://www.dailymotion.com/video/x8u38pg
