(DDN 101 Project) This the cover to my Monogram Logo presentation for my brand "Monstera and Mud" initially you can see the final monogram logo and the full-name variant in full color.
These are the initial, cleaned-up sketches of my final eight favorite monogram logo ideas. Most of them include serifs, which is traditional and feels like a visual element that aligns with the organic, traditional, and boutique influence for my brand Monstera and Mud.
These are the three sketch ideas that I decided to complete and turn into the three digital roughs. However the one that became the final logo idea was the rounded left logo with the leaf motif and serifs.
This is the final monogram logo style guide which includes the brand color palette with custom color names. Other ideas that are added are the final color logo design, the greyscale variant and the social media variant.
