My role :
Building online community and media strategy, keep it on track with planning/budget
Leading production team (graphist, illustrator, developer) and communicate to client
Leading production team (graphist, illustrator, developer) and communicate to client
Copywriting contents and get translations ready for integration
Supervising all operational tasks related to the project to ensure roll-out (community management, online PR)
Supervising all operational tasks related to the project to ensure roll-out (community management, online PR)
Assets : interactive website (5 languages), FB contents and posts, media kit (banners, framings), event, online press page and widget, brand site framings
Launching its new product range for babies and mummies, Sanoflore asked us to create an engaging and viral strategy targeting the online mother's community as well as promoting the products. Our approach was to rely on an impactful creative campaign branded by famous illustrator Nathalie Jomard around the "Bio'tiful Family" stories as they're experiencing day to day tricky situation with their baby and trying to get more eco-friendly at the same time.
We launched a website were every parent could create their own personalized baby-book and share it with their network. We aimed at creating ownership over the book for the participants, giving them real choices in personalization and touching them with a feeling of sympathy around well known parenthood issues.
Nine different illustrated stories were available, following choices made in accordance to their baby's behavior at critical points in the day : morning, afternoon and nightime. The final asset was a beautiful 3 pages illustrated and animated book in "paper cut of" style displaying a typical day of the baby's life in a humoristic way.
An event was set up for targeted online mum bloggers and their children. Activities were centered around a brunch of organic products and eco-friendly behavior workshops, while offering each guest the product range. We also provided a set of animated and static banners for a range of feminine and mother oriented websites, working on standard formats and framings with Nathalie's illustrations to keep our communication consistent visually.
