嶼海自由潛水旅宿 Koh ocean freediving
Koh ocean嶼海自由潛水旅宿，其中Koh為泰文「島嶼」之意。小花教練從泰國回到熟悉的綠島，創辦嶼海自由潛水旅宿。小花說，他就像椰子一般飄洋過海後，在綠島落地生根，在這裡建立屬於他的家。
Koh ocean freediving hostel gets its name from the Thai word for "island". The founder, Coach Hua, returned to Green Island from Thailand and started the hostel. He compares his journey to a coconut drifting across the sea and eventually finding a place to settle down. For him, Green Island is that place.
Type Branding 品牌設計
Designer YU FANG 鄭宇芳
Date 2023
Designer YU FANG 鄭宇芳
Date 2023
Expression
原LOGO經審視後，歸納幾點問題，包含過多同類型圖樣、椰子易誤認為西瓜、嶼海兩字關聯度較低、不吻合店家安穩平靜之風格。修正後以「發芽椰子」為主軸，結合蛙鞋入水之樣態來製作，並將海上島嶼概念融入其中。標準字則以明黑體混和後融入海浪意象。
After carefully examining the original logo, we identified several issues. Firstly, it had excessive similarity with other patterns which can create confusion. Secondly, the coconut in the logo was easily mistaken for a watermelon, which is not desirable. Thirdly, the words "Island Sea" did not convey the intended meaning accurately. Lastly, the logo was not consistent with the store's tranquil style.
Therefore, we designed a revised version of the logo which focuses on a "sprouting coconut" motif. The new design incorporates the image of a frog entering water and integrates the concept of islands at sea.
