A rebranding of Longmen Foods from Shanghai Fisheries Pte. Ltd. for the China Chic Trend Competition 2024. This rebranding aims to fulfill Longmen's requirements of expanding to a new and younger target audience with its campaign "The New Hero of Dragon Gate" .
Below are the deliverables included:
- Longmen Poster w/ new mascot + logo
- Longmen Poster w/ new mascot + logo
- A3 Brand Exhibition Board
- IP Character/Mascot
- 4 new packaging designs
- Merchandise
- Case Video
Softwares used: Adobe Illustrator, Procreate, After Effects (video only), Pacdora (3D packaging only).
LONGMEN POSTER
A3 BRAND EXHIBITION BOARD
NEW IP CHARACTER / MASCOT
Mazu the Swordfish
The mascot representing Longmen's dive into reaching a new target audience, as it embodies the sense of excitement, playfulness, and adventure.
CHARACTER SHEET & ASSETS
NEW PACKAGING DESIGNS
4 new revamped packaging designs suitable for the campaign, which are as follows:
- "The Dragon's Gate Awaits!" Gift Box
- Longmen Fishery ~ Frozen Processed Food
- Longmen Quick Kitchen ~ Ready To Eat Meals
- Longmen Dojo ~ Seafood Snacks
"The Dragon's Gate Awaits!" Gift Box
Longmen Fishery - Frozen Processed Food
Longmen Quick Kitchen - Ready to Eat Meals
Longmen Dojo - Seafood Snacks
MERCHANDISING - TOTE BAGS
LONGMEN CASE VIDEO
