CHANGE YOUR MIND, BODY, STANDARD OF BEAUTY.
프로티원은 더 건강하고 맛있는 단백질 식품을 만들고 제안합니다.
프로티원과 함께 신체,정신,미의 기준을 재정립하며 진정한 나를 발견하는 자유분방하고 익사이팅한 여정에 함께하세요
proteeone re - branding
Client - athome
Creative Director & designer - jaeun lee
Photography - tince.studio
problem
It is difficult to attract new customers due to the brand's low awareness and old image that does not fit the target audience.
solution
Strengthen target-focused brand visuals
Building a trendy and Instagrammable brand image in line with 2030 women who are fashionable and value instant record and sharing through social media.
Building a trendy and Instagrammable brand image in line with 2030 women who are fashionable and value instant record and sharing through social media.
core value
solution
Addressing protein shortages by providing attractive product development and health care solutions.
eonjoy
It brings back the pleasure of eating something delicious to dieters.
Challenge & Change
It changes, grows, and forms emotional relationships with consumers by developing content that allows direct experience sharing.
