CLIENT: Pingüinos Expeditions
LOCATION: Ushuaia, Argentina
DISCIPLINES: Social media post
Expeditions is an Argentine tourism agency that organizes tours to the most iconic points in Ushuaia and its surroundings
Among their most popular travel packages are the penguins trek, the visit to the beautiful Laguna Esmeralda, and the tour of Tierra del Fuego National Park.
OBJECTIVE
Promote the new expeditions, keep the audience engaged during the off-season, attract tourists from other countries, and educate about the wonders that southern Argentina offers.
CHALLENGE
The holiday season sees the highest influx of tourists to Ushuaia; however, several months in advance are required to book the tour packages offered by the agency. Therefore, the bulk of advertising needs to be done during the off-season.
CREATIVE SOLUTION
A paid social media campaign was designed to advertise the tour packages, along with daily content to retain audience attention even outside of the peak demand season.
