This campaign was designed to spread awareness about homelessness and to motivate unhoused individuals to trust shelters and make a move in the right direction to get a home. The posters are designed to speak directly to individuals out on the street who are looking for a way out of their situation into a safe community. The colors are bright to grab pedestrians attention, giving off a positive and bright attitude which reflects their bright future to come. The address and website of the organization are included on the posters so that people with a lack of resources are still able to get the basic information they need to contribute or get help from the organization.