TWO CULTURES, AMAZING FRESHNESS
September only means one thing when it comes to Winn-Dixie: Hispanic Heritage Month. It is one of the biggest campaigns of the year because we celebrate exactly what our target is: Hispanics who came to the US to adopt the American culture always adding their Latin twist. Last year, we came up with our campaign: The fresh is in the mix, where we would pair up an American meal with a Latin ingredient (or vice-versa) to create a completely new dish; the result of both cultures. The campaign was such a success, we were asked to continue last years' campaign but give it a slightly refreshed look. This years' campaign "Two cultures, amazing freshness" brings new recipes to the table (pun intended) and a bright new look and feel.
AD Michelle Poler
CW Andrés Martinez-Curiel
CD Marcos Moure
2013 CAMPAIGN: FRESH IS IN THE MIX
A little bit of last years' campaign. Same concept but different recipes, headlines and look and feel.