Agency P2P Digital
Creative Director Ly Tuong Nghi
Creative Executive Nguyen Dieu My, Tran Thi Phuong Thanh, Huynh Khanh Vy
Art Director hiephungism
Visual Supervisor hiephungism
Graphic Designer hiephungism
Video Editor Mai Anh Hao, Tran Minh Nghia
SOW Visual direction / Character Concept / Social media posts
Visual direction
![jsc BIDV graphic design art direction brand identity visual guidelines Joint Stock Company](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e42b9c196739051.66253ec8e7c01.png)
![jsc BIDV graphic design art direction brand identity visual guidelines Joint Stock Company](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/74e381196739051.66253ec8e7489.png)
![jsc BIDV graphic design art direction brand identity visual guidelines Joint Stock Company](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5c2aa1196739051.66253ec8e6c67.png)
The big idea illustrated with visual direction
Character concept
![jsc BIDV graphic design art direction brand identity visual guidelines Joint Stock Company](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b31dfe196739051.66253ec8e5efb.png)
![jsc BIDV graphic design art direction brand identity visual guidelines Joint Stock Company](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/324c17196739051.6632083105868.jpg)
Very first sketch
![jsc BIDV graphic design art direction brand identity visual guidelines Joint Stock Company](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6dec22196739051.66253ec8e579c.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4b91c1196739051.66253ec3f0fb4.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7003eb196739051.66253ec3f07db.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/660ea9196739051.66253ec4ce179.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3c257b196739051.66253ec4cda20.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/35a15f196739051.66253ec58b9a8.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/496291196739051.66253ec58acb6.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ec2ae7196739051.66253ec58b25c.png)
![jsc BIDV graphic design art direction brand identity visual guidelines Joint Stock Company](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/89f937196739051.66253ec8e8169.png)
Demo social media post utilized the characters
Social media posts
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/fac9f5196739051.66253ec645f8c.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3e236d196739051.66253ec6466ee.png)
![jsc BIDV graphic design art direction brand identity visual guidelines Joint Stock Company](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/dd6637196739051.66253ec8e6475.png)
Videos