Brand Identity Design

This was a project in developing the brand identity of a Chappal brand based out of India. We completed this project over a week as a group of 6. Starting with an analysis of who the consumer would be we went ahead deciding and designing with that in mind. The entire exercise culminating in a series of social media posts
 and a radio jingle.
For this brand we came up with the name Garv, meaning pride.
Logo Ideation
Color Palette
Icons
Packaging Mockup
Social Media Campaign
Radio Jingle
Instagram Reel
Thank You
Garv Chappal
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